Welcome to Juanita's Fashions Prom and Bridal

New Summer Hours  - effective May 14, 2019

  • Monday- 9:30-5
  • Tuesday: 9:30-5
  • Wednesday: 9:30-5
  • Thursday: 9:30-5
  • Friday: 9:30-5
  • Saturday: 9:30-4
  • Sunday: Closed

Give Us A Call! 256-389-1967

Fourth of July Hours

Closing Wednesday July 3rd at 2:00

Closed July 4th. Have a safe holiday

About Us

About our store


For over 40 years we have been serving the Shoals area in clothing for mothers, brides and prom/social occasions.


A huge selection of wedding gowns and prom gowns in store at 20% off original prices.  Bridesmaids dresses are also available.


Tuxedo rentals for weddings, prom and other special occasions are available from Jim's Formalwear and Tuxedo Central.

Mothers of bride/groom dresses and social pantsuits are part of our inventory.

Shopping with us


No appointment necessary.  We also offer 20 percent off all in-stock prom and wedding dresses.

Huge selection of clearance prom and bridal gowns up to 60% off original price.



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Contact Us

Drop us a line!

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Better yet, see us in person!

We love our customers, so feel free to visit during normal business hours.

Juanita's Fashions Prom and Bridal

708 Second Street, Muscle Shoals, AL 35661, United States

(256) 389-1967